Do you like drinking coffee? If so, how do you find a good, tasty, and quality coffee shop in your town?
Let us tell you: in a quiet corner of Kuala Lumpur, there is a hidden gem of a coffee shop. It has top-notch quality, but only a few regulars know about it because it is not easy to find, and does not have a bright signboard and a main street location. Imagine, if you fix these points, combined with the quality, this place will definitely have the potential to attract a large number of customers.
Seems unrelated? But it is the same principle that can be applied to your website. Without visibility, even the best businesses using Odoo will not reach their customers. That is where applying Odoo SEO correctly comes into play. Dive deep into our article for a more detailed guide!
Key Factors You Must Know to Improve Odoo SEO
When it comes to optimizing Odoo SEO, there are some key factors that you need to understand to ensure that your website is strong enough to climb the search engine rankings. Some key factors are listed below:
Mobile Responsiveness
With over 52.6% of global web traffic coming from mobile devices, it is extremely important that your website is mobile-friendly. It needs to automatically adjust to different screen sizes and load quickly on both smartphones and tablets.
A good mobile responsive design not only improves the user experience, but also increases engagement, time on site, and ensures the potential modernity of the website.
Keyword Optimization
Choosing the right keywords is like speaking the language of your target audience. Think and really put yourself in the shoes of your customers when they type into a search engine to find products or services that are similar to what you want to offer. Incorporate these keywords naturally into your content, titles, and meta descriptions to attract more traffic and help Google understand what your content is about.
Content Quality
Content is the core of SEO. You can apply every technical SEO trick in the book, but if your content is not attractive enough with 100% uniqueness and usefulness, it will not attract the attention of the audience or satisfy the search engine algorithms. The SEO factor will therefore not be guaranteed and your website will gradually fall in search rankings over time.
Meta Descriptions and URLs
- Meta Descriptions: This is your brief introduction to search engines, so make it truly valuable. With Odoo SEO, you should only write a meta description of up to 160 characters, including the main keyword, to avoid rambling, long-windedness and impress users right from the first sentence.
- URLs: A well-designed URL is easy to read for both target audiences and search engines. Use simple URLs and make it clear what the page is about before expecting anyone to click.
Internal and External Link
Links are the veins connecting the lifeblood of your Odoo SEO. Internally, linking to other relevant pages on your Odoo website builder, especially your blog, will help readers navigate to topics they are also interested in and keep them engaged longer, reducing bounce rates.
Externally, when using Odoo SEO, you also need to make sure that all outbound links open in a new tab to keep users on your site. This small detail can prevent potential customers from drifting away to other websites and forgetting to return.
Expert Tips: How to Make Your Odoo SEO Website Brighter
To really make your Odoo SEO flourish, you need to master how it works and how to fine-tune these elements to maximize your website’s visibility.
Our team of Odoo experts, after successfully implementing many Odoo SEO development projects for customers and partners, have drawn out the following valuable tips and tricks. It will definitely be a solid springboard for you to confidently improve your Odoo SEO results. Dive deep into it right now!
Optimize Meta Tags for Maximum Impact
Meta tags are the gateway to your website’s visibility on search engines. They determine how your page appears in search results and will significantly affect the user’s click-through rate.
Some factors to keep in mind:
- Title Tags: These are the clickable titles that appear in search results. Make sure they are short (50-60 characters), descriptive, and include your primary keyword. For example, if you are a retailer of quality leather handbags, an effective way to set your title tag would be “Buy Quality Leather Handbags Online - [Your Brand]”.
- Description Tags: This is the short snippet below the title tag in the search results. Don’t forget to write a compelling description, but only 150-160 characters long, that accurately summarizes the content of your page and entices users to click.
Strategic Keywords Integration and Management
Keywords play an important role when implementing Odoo SEO strategies. Good keyword analysis will help you reach your target audiences quickly and develop content that is tailored to their insights.
Details to keep in mind:
- Primary Keywords: Use tools like Google Keyword Planner to identify keywords with high search volume and relevance in your Odoo SEO strategy. Incorporate these keywords naturally into your H1, H2 tags, page titles, and content.
- Keyword Density: Avoid keyword stuffing. Focus on quality over quantity. You should keep your keyword density within 1-2% of the content length.
- Related Keywords: Use Odoo SEO’s keyword suggestion feature to discover related keywords that can help you attract a wider audience. For example, if your primary keyword is “handcrafted furniture”, related keywords might include “custom wood furniture” or “bespoke furniture design”.
Enhanced Image SEO and ALT Tags
Images play a dual role in your website. They enhance visual appeal and, at the same time, improve your SEO when optimized properly.
- Compress Images: Odoo SEO features will automatically compress images to improve page load speed. However, you should manually review images to ensure they are consistent in format and do not affect the quality of the reader's vision.
- ALT Tag: Each image should have an ALT tag that accurately describes what the image depicts. This not only helps with Odoo SEO performance and results, but also makes your website more discoverable on search engines and improves accessibility.
Improve Page Speed
A faster loading website not only improves user experience but also ranks better on search engines. Compress your CSS and JavaScript files using Odoo SEO's built-in tools. Also, don't forget to use Google PageSpeed Insights to identify areas and content that need improvement.
Continuously monitor your website speed using tools like Pingdom to keep it running at optimal speed.
Leverage Structured Data Markup
Structured data markup is code added to your website's HTML that helps search engines find your content better. This can create rich snippets - enhanced search results that display additional information such as product ratings, prices, and availability.
Odoo SEO supports metadata integration based on the schema.org specification. This is especially useful for e-commerce sites, where product pages would benefit from rich snippets. You should also use the Google Structured Data Testing Tool to test your structured data implementation and make sure it's error-free.
Effective Use of Social Sharing and Open Graph
Effective use of social media plays a vital role in driving traffic to your website. A simple share with quality content will attract a significant number of clicks and at the very least, increase your brand awareness to a new level.
What you need to do is customize the appearance of your pages when sharing on platforms like Facebook, Twitter or LinkedIn using Open Graph tags to increase the effectiveness of Odoo SEO. Choose eye-catching images and write compelling descriptions to encourage clicks. Some other typical tools such as Yoast SEO for checking or Open Graph for optimizing tags are considered important.
Master Your Sitemap and Robots.txt File Management
Finally, the technical aspects of the website also play a crucial role in implementing search engines and indexing for Odoo SEO.
- Sitemap Management: Odoo automatically creates a sitemap that includes all the URLs on your website. Check your sitemap regularly to make sure it is up to date and accurately reflects the structure of your site.
- Robots.txt File: Control which pages search engines can access by editing your robots.txt file. For example, you may want to block access to certain admin pages or prevent duplicate content to optimize Odoo SEO results.
Odoo SEO Version 18: Many Surprises Are Waiting For You!
In the upcoming Odoo 18 version in October, many interesting things about Odoo SEO have been and are being updated to users worldwide. One of the most anticipated things is that this module will automatically notify missing elements to enhance and improve SEO efficiency. This also means that you will not need to use external tools or complex third-party integrations to be able to grasp the missing points in each content category on the website.
To understand more about Odoo SEO improvements as well as general improvements in Odoo 18 version, click this link for a clearer view: Odoo 18 is Coming: A Whole New World For Your Business
Final Thoughts
Responding and improving the effectiveness of Odoo SEO factors helps your website excel and get closer to customers. A good and quality content will be a waste if it is simply written. Cleverly take advantage of SEO-related factors to help customers have a touch point with your content and be impressed not only by the service, but also by the trust and reputation of the business on potential search engines.
For a custom consultation about Odoo service, don’t hesitate to contact us immediately. With our expertise experience in a diverse range of projects, we are confident to leverage your website with Odoo SEO!
