Most brick-and-mortar businesses try to enter the eCommerce market with online websites or online stores. It allows them to show their products or services on their eCommerce website. However, they face a struggle to find the right platform to implement the e-store with a comprehensive solution.
Odoo eCommerce is a prime solution for both SMEs and large enterprises to develop eCommerce websites. To implement Odoo eCommerce more effectively, you need to know about definition, benefits, useful features as well as guide to use.
Let’s dive into Odoo eCommerce with A1 Consulting to create the optimal website.
What is Odoo eCommerce?
Odoo offers various modules to support businesses in developing and managing their businesses, including Odoo eCommerce. It supports the latest e-commerce sector of the Odoo ERP platform. Odoo eCommerce is capable of building e-commerce websites that are friendly to both Desktop and Mobile.
You can easily integrate Odoo eCommerce with useful features like online sales management, warehouse control, accounting features, and the ability to send multiple Marketing Emails quickly and accurately. It helps businesses not only simplify business management processes but also save effort, time and costs effectively.
Benefits of Using Odoo eCommerce
Odoo is an open-source ERP platform with diverse modules in the Odoo ecosystem. Odoo eCommerce has powerful capabilities, which allows businesses to create and manage their eCommerce website. Here are several key benefits of using Odoo eCommerce you need to know:
- Easy-to-use System: Odoo eCommerce is designed to be extremely simple including drag and drop operations with pre-designed website blocks, themes, effects, animations, etc. As a result, you can easily create an eCommerce website without technical knowledge and onboard for new users.
- Powerful Customization and Scalability: As we know, Odoo is open source so that you can create custom solutions in addition to the built-in tools and features. Additionally, Odoo provides thousands of third-party apps available on the Odoo Apps Store, which aims to add or delete the apps as needed. Businesses have the flexibility to customize the apps or extend them to ensure work efficiency based on their unique requirements.
- Integration with Multiple Sales Channels: There is no doubt that most businesses have multiple sales channels to reach customers. Odoo eCommerce has the ability to seamlessly integrate with various sales channels like Amazon and eBay and social media platforms. You can manage all sales channels all in one platform with a central view of business performance and simplify inventory management.
- Real-time Reporting and Analysis: Odoo eCommerce enables businesses to get important insights into online store performance, customer behavior, and sales trends. It enables tracking customer acquisition, retention, and churn rates, as well as analyzing customer segments and preferences. Based on product performance evaluation, you can identify best-selling products, categories, and trends, and track inventory levels and replenishment requirements.
Highlighted Features of Odoo eCommerce
Odoo eCommerce has several key features which aims to enhance the eCommerce as well as accelerate sales revenue. Let’s browse the main features to help you enhance your eCommerce website, including:
Established Online Store on Odoo eCommerce
With Odoo eCommerce, businesses can easily build an attractive and effective sales website in just a few simple steps. You just need to drag and drop the building blocks on Odoo and customize the layout and content of these blocks. Odoo eCommerce has diverse templates and themes both standard and free in various fields.
Odoo eCommerce is developed with responsive mobile features, which allows businesses to automatically adjust the content on the website to best suit mobile devices without the need for Backend operations. Additionally, it also integrates with other Odoo modules in Odoo App Store, such as CRM or support services.
Selling Products Online
Without any restrictions on product size or color, you can create a product with a variety of sizes and colors on the e-commerce platform. Providing a comparison and contrast feature, Odoo eCommerce allows customers to easily compare products with each other based on their many attributes.
In addition, instead of operating a channel, Odoo eCommerce allows businesses to sell from multiple stores on the same database. You don't need to worry about difficulty controlling sales websites because Odoo eCommerce has the feature of setting up only authorized users to access the store and displaying different product price lists. Furthermore, the price is flexibly fixed based on each customer's profile. Businesses can use Odoo eCommerce to track visitors and generate new leads for themselves.
Optimized Customer Shopping Experience
Odoo eCommerce allows businesses to track visitors in real-time right on the dashboard. You can easily connect with potential customers through tools like push notifications, messages or live chat etc. With Odoo customer portal, customers can access their profile to check invoices, orders, support services, tasks to achieve discount codes etc. Providing a search bar and a favorite product list, customers can add goods to the favorite product list and return to checkout whenever needed.
Payment and Shipping Features
Odoo eCommerce offers a variety of payment methods like Paypal, SIPS Worldline, Adyen, Ingenico or easily set up your own payment methods. The system is configured to automatically calculate shipping and delivery costs with a shipping method configurator. Additionally, businesses can track orders right on the system, helping the shipping process faster with reputable shipping partners like DHL, USPS, FedEx, UPS, La Poste …
Simple Technique
Businesses can choose to use a domain name on the Odoo website or create their own domain name. Odoo provides businesses with free hosting services on key three hosting platforms including Odoo.sh, Odoo Online, Odoo on-premise. You can have full control over the development process as well as new features or design themes.
If you want to edit your Odoo eCommerce, you can adjust the CSS, HTML and JS codes directly from the user interface. Odoo has constantly launched new updates for free and quickly so you don't need to manipulate.
Maximum Revenue
When making a purchase, additional product recommendations and suggestions benefit to increase sales and revenue. Odoo eCommerce has Marketing automation on abandoned carts to convert them into orders.
In addition, it is not denied that Email Marketing campaigns play an important role in reaching out to customers and conveying campaigns, offers, etc. Odoo eCommerce has a wide range of templates to create an email. Odoo eCommerce also adds multiple tracking codes to the URL so that every Marketing campaign of the business can be measured from the first time a customer clicks on the link to the final stage of the sale.
With Odoo eCommerce's chat feature, businesses can answer customer queries instantly.
Effective Reporting and Analysis
Based on storing transactions and order information, Odoo eCommerce allows businesses to analyze sales. It can seamlessly integrate with Google Analytics, which aims to analyze customer behavior and collect all information, data on demographics, conversion channels as well as the number of visitors to the website, etc. On the Odoo eCommerce report overview page, you can export order invoices, receive payments, etc. Of course, Odoo also provides a variety of charts so that you can choose the chart that suits the data and customize if you need.
How To Utilize Odoo eCommerce Effectively
It is obvious that Odoo eCommerce is used to create an online store as well as accelerate sales. Businesses need to understand the sales process and operate the system, which aims to achieve effective growth. Using Odoo eCommerce affects several modules to collect and store information or activities that occur on the eCommerce platform. Here are the modules that will operate when placing an order on the eCommerce website:
Module Sales
When an order is generated, the transaction process will be fully and detailedly saved on the Sales Module. Through storing orders, businesses can access, track, check and retrieve these reports whenever necessary. Furthermore, you can compare and analyze customer behavior quickly, making sure that the ordering process is accurate.
Module Inventory
When it comes to the Inventory Module, we immediately think of inventory, stock, overstock, etc. Whether you want to track inventory or get real-time updates on stock availability, Odoo Inventory can do. Integrating Odoo eCommerce with Inventory allows businesses to stay on top of inventory and deliver products to customers accurately.
Additionally, when integrating with warehouse operations, you can get notice of new orders automatically to prepare orders quickly. With using delivery connectors, you can save time to print shipping labels, calculate postage, and receive orders quickly in the Inventory Module.
Module Accounting
All activities on the system will be recorded accurately. Purchase transactions will be updated automatically in the Accounting Module. With powerful automation features, businesses can easily gain the data in the real-time instead of entering data manually. Additionally, you also utilize the reporting and analysis features to export or create diverse and intuitive reports.
Module Mass Mailing
Leveraging Module Mass Mailing in Odoo eCommerce allows businesses to reach customers and generate conversions. Businesses can deploy an integrated Email Marketing application to convert potential customers into actual customers. In addition, you can send Marketing campaigns automatically to both your potential and existing customers. With Mass Mailing, all customer contact information will be stored in the system. As a result, businesses can use or change the data as needed without having to enter any additional information or data.
Bottom Line
Odoo eCommerce plays a vital role in developing an online store as well as access to a wide range of customers. It benefits both SMEs and large enterprises to enhance their eCommerce website with easy-to-use interface, powerful customization and scalability, integration with multiple sale channels, and real-time reporting.
Moreover, Odoo eCommerce has useful features for creating an online store more effectively. Businesses can optimally leverage its potential to improve efficiency of revenue and sales. To implement Odoo eCommerce, you can find a team of Odoo developers or a reliable provider to help you. A1 Consulting is one of trusted Odoo Partners in Malaysia with vast Odoo expertise.
We are honored to collaborate with you to build an eCommerce website. Don’t hesitate to contact us to set a meeting schedule!
